Patagonia Action Works, available through the above link, is a Patagonia-sponsored program that connects website visitors to environmental grassroots organizations near them in order to encourage involvement in the fight against climate change. Expanding their outreach beyond what the company itself can do, Patagonia involves their consumers in the issues important to the company. Therefore, anyone visiting the Patagonia website can be directed to a way they can personally help. 

This in no way distracts or takes away from Patagonia’s own action, however. It merely stands as a supplement and proves how much the company cares.

After entering your location and pressing a large orange “Act Now” button, you can then filter your results in order to display an organization more fitting to your interests. You can choose between the generalized “All Issues,” or the more specific “biodiversity,” “climate,” “communities,” “land,” or “water.” You can also multi-select in order to display several categories. Then, you are led to a page which displays everything from nearby events to petitions that relate to your filters. The interface is very user-friendly and undoubtedly leads to facilitated activism for many Patagonia consumers.

Alongside Action Works, Patagonia has their 30 by 30 Resolution to Protect Nature program. Urging activism, this program focuses on the protection of 30% of the world’s natural resources by 2030. This would not only help address climate change but also help curb the mass de-habitation, endangerment, and extinction of the world’s vast wildlife, protecting the environment’s delicate but critical biodiversity. 

Action Works also makes various diverse yet powerful claims about the interconnectivity of environmental sustainability with human rights, as outlined in the United Nations’ sustainable development goals. In explaining how “climate justice is social justice,” the website remarks on how there is a wide array of human communities who are especially vulnerable to the effects of climate change, especially rising sea levels, and are suffering the consequences right now. Fighting against climate change also helps protect the livelihoods, health, economy, and much more of these people and their communities. Patagonia also connects environmental justice with issues such as pollution, Big Oil, and adverse health effects that often arise due to harmful climates. This is especially poignant considering the people most affected by these pollutants are of a low socio-economic demographic and often people of color.