2020 JANUARY – InDigest’s Perspectives for Five Lingerie Trends for 2020

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This is our first time to feature our counterpart from Shanghai, the fashion capital of China, and to report for their fashion research of the intimate apparel.

New Femme, is not just for the women to follow the outerwear fashion, but looking for the liberation of the body, the development of the intimate apparel is playing a very important role here.

Brands are no longer only paying attention to the body comfort, but more for the trendiness. Following every year’s market study, trends and changing of the fashion trends, we can see the changing of the styles, colors, design details, prints, use of the different fabrics, intimate apparel is becoming an important element that is influencing the mainstream fashion.

This is an excerpt from an article that will appear in the July 2019 International Apparel Journal

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