2026 JULY
AUTUMN/WINTER
2027/2028
TREND REPORT
Report by Genevieve Redding
Share this article!
From the Desk of the Publisher
Our trend designer, Genevieve presented the collections across many of the higher brands of lingerie for the market’s consideration. I found that Genevieve’s selections have always been very exciting and can boost the market’s interest and help to drive up the sales.
AUTUMN/WINTER
2027/2028
TREND REPORT
Boho Prairie
The boho prairie aesthetic merges the free-spirited flair of 1970s bohemian style with the nostalgic charm of 19th century pioneer Americana. Often overlapping with “prairie chic” and “cottagecore”, it leans heavily into a romanticized unapologetically feminine aesthetic blended with nature, featuring earthy color palettes and flowy silhouettes. This vintage inspired aesthetic is rooted in nostalgia and has returned as fashion shifts away from minimalist quiet luxury toward a more romantic, layered, and intentionally imperfect aesthetic.
Bohemian prairie fashion is characterized by an effortless, vintage inspired wardrobe that balances fluid boho shapes with historical Victorian pioneer wear and cottage core references. Designers at Chloé, Etro, Ann Demeulemeester, Zimmerman, Gabriela Hearst, Isabel Marant and the garment brought flowing maxi dresses to the runway in diaphanous fabrics and tiered layers of delicate lace.
Sheer flowing fabrics in organic textures and prints were trimmed in eyelet lace and crochet details. A color palette of golden harvest tones combined with muted earthy colors for a look that feels both grounded and ethereal. Soft, warm, low-contrast tones gave the looks a slightly desaturated “sun washed” look.
The laissez-faire and carefree attitude of this new bohemian prairie trend is set to define the mood of Autumn/Winter 2027-28.
Undressed & Undone
“It may all seem to be coming apart, and yet it couldn’t be more precisely composed.” That was the inspiration behind designer Alexandre Asenault’s latest collection for the label Knwls, who introduced the “undressed undone” aesthetic at this season’s NWFW.
The “undressed undone” or “IDGAF” fashion trend embraces an intentional, half-finished aesthetic where garments look askew or mid-dress. The runways were in a state of undress. Major houses like Fendi, Prada and Tom Ford, as well as designers at MM6, Knwls, Paloma Lanna, Magdo Butrym, Simone Rocha and Julie Kegels have leaned into the chaos on the runway with single straps slipping off the shoulders, visible statement bras, and sheer dresses worn off-kilter. Undone dressing has emerged as a defining idea of the season.
Instead of careful elegance, designers are focusing on a relaxed intentionally unfinished look. Garments are styled askew, layers are half thrown on, and underwear is fully integrated as an outerwear. Nothing looks too considered. Naked dressing is shifting away from overt exposure toward something quieter and more suggestive in a muted palette of dusty pastels with black, nude, and chartreuse as neutrals.
In a world obsessed with perfection, sometimes the mess is the message. This season it’s time to embrace chaos, but with taste.
Romantic Goth
The romantic goth aesthetic introduced a dark, vintage feminine elegance to contemporary style this season. This trend builds its foundation on poetic silhouettes and moody historical references, often mixed with a 90s grunge inspired alternative flair.
High fashion has aggressively circled back to this look. Labels such as Khaite, Ann Demeulemeester, Alexander McQueen, Dolce & Gabbana, Chloé, Erdem, and Simone Rocha have leaned heavily into dark romance this season sending time-worn, romantic, deconstructed styles down the runway.
The overarching theme of romantic goth is a deliberate juxtaposition between melancholy and romance. This tension between hard structures against soft, fluid fabrics was displayed in multilayered, visually rich monochromatic styles. Tactical textures include luxe velvet, sheer floral lace, satin, and diaphanous messy layers of tulle. Hemlines are uneven. Silhouettes are softened into a modern dramatic drape rather than a strict, historical recreation.
While black serves as the primary canvas, the color palette is warmed with romantic layers of winter white. Oxblood and mauve appear in floral lace as well as large rose printed onto a black ground.
Baroque Mayhem
The baroque mayhem fashion aesthetic blends theatrical, historical grandeur with modern styling, emphasizing ornate details, rich textures, and dramatic silhouettes. This trend represents a theatrical shift in contemporary style and a rebellion against years of sterile minimalism and AI driven creative conformity. The aesthetic blends 17th century European courtly opulence with an aggressive, visceral edge emphasizing high drama and chaotic styling.
This heavily decorative style associated with 17th century France is steeped in unabashed decadence associated with an era of excess. Luxurious garments are made with immense attention to detail as a backlash against the recent trend toward hyper-minimalism. Visible ornamentation is so back.
Designers including Erdem, Simone Rocha, Dolce & Gabbana, Julie Kegels, and Valentino showed structured silhouettes in rich fabrics, heavily embellished with opulent embroidery, crystals, and lace trim. The look relies on structure and texture contrasted with deliberate disarray. Avant-garde houses add the chaos factor by infusing the looks with modern shock value, subverting traditional elegance by using deconstructed layers, frayed lace, and asymmetry.
Baroque mayhem strikes a balance between strict silhouettes and hyper-decorative elements in a vibrant palette of cherry red paired with ballet pink, pale cornflower blue, and chartreuse.
