JANUARY 2026
EXTRA, EXTRA, READ ALL ABOUT IT
GLOBAL
EXHIBITION JANUARY 2026
Written by: Andrew Sia
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From the Desk of the Publisher
The two shows that we report at this eleventh hour was our overlook for the importance of their show time. We tried to catch up at their last minute and we apologize for this.
In my youth, we only have newspapers and radio, and if there was a “breaking news” and the newspaper boy would go around the neighborhood and yell at the top of his voice: “Extra, Extra, Read All About It.”
The newspaper boy was able to grab the adults’ attention and most of them would come out and buy the newspapers from him even if it was only a page. I recalled that during our early days.
At this eleventh hour, I discovered that I have missed out two important shows in the early part of January while I am still trying to prepare the Footwear Tradeshows Calendar – January to June 2026. I would feel bad if I don’t bring them out now for the readers’ attention.
Both of them are the leading venues for sports exhibitions for the international sports industry. They have been very resourceful for retailers, brand managers, distributors, designers, athletes, and media representatives.
Surf Expo
January 7-9, Wednesday to Friday
Orange County, Convention Center
West Concourse, Orlando, FL
www.surfexpo.com
This winter show is featuring a broad mix of categories in surf, shoreline, resort, swim, boutique, footwear, outdoor lifestyle, gifts and souvenirs. Products for the water sports and coastal life industries, including surf, blue water, paddle, skate, swim, and footwear.
Surf Expo is the world’s largest and longest-running tradeshow for surf, watersports, and coastal lifestyle brands. This year it is celebrating its 50th anniversary by continuing its role as the key B2B marketplace for launching products, connecting brands with retailers, and fostering industry growth. It has now also expanding significantly into the broader “Shoreline Outdoor” category. It brings together buyers around the globe, showcasing everything from surfboards and swimwear to outdoor gear. Its fashion shows and educational events are not to miss.
It is a vital event connecting over 750 exhibitors with thousands of retailers. It is a comprehensive platform for coastal and outdoor living and focus on wellness and resort wear.
Surf Expo commemorates 50 years since its founding in 1976. The highlight is the “Shoreline Outdoor” category. Its future growth is expanding beyond the ocean to lakes, rivers, and national parks.
It also facilitates business connections, career development, and promote sales. It is an opportunity for the entrepreneurs to explore multiple opportunities as presented at the show and I strongly recommended our youngsters to look into these opportunities seriously.
ISPO Beijing
China National Convention Center, Beijing
January 9-11, Friday to Sunday
www.ispo.com/en/beijing
It is a leading venue for sports exhibitions for the international sports industry. It is for retailers, brand managers, distributors, designers, athletes, media representatives.
ISPO Beijing is Asia’s leading trade fair for the sports and outdoor industry, showcasing innovations in snow sports, outdoor gear, fitness, textiles, and not forgetting urban lifestyle. It is serving as a key platform for international brands to connect with the booming Asian market, explore new trends, and fostering young businesses in a rapidly growing sector.
The show includes insightful seminars, workshops, and forums, such as the Asian Pacific Snow Conference and discussions are held on integrated sports developments.
It is a major event for people involved in the sports sector, offering inspiration, networking, and strategic overview of the industry’s direction in Asia, blending commerce, culture, and technology.
ISPO Beijing is organized by Messe München (Shanghai) Co., Ltd., the Chinese subsidiary of the German tradeshow company Messe München GmbH. The parent company organize this type of major sports and outdoor lifestyle trade fair in partnership with local entities, providing a platform for industrial professionals and showcasing innovations in gear, textiles, and technology.
ISPO Munich used to be the leading trade show, and from 2026 onward the event will move to Amsterdam at the RAI Exhibition Center from November 3-5, 2026. It was after their presence in Munich for the pass 55 years.
The Outdoor by ISPO 2026 is still scheduled in Munich from June 28 to July 1, 2026
ISPO World Congress 2027 is going to be held in Bangkok, Thailand on March 22-27, 2027.
Messe München joint venture with Raccoon Media Group to develop and manage the ISPO brand globally, and the new coming up event in Amsterdam. It is also involved in environmental tech, semiconductors, logistics, ceramics, innovation, and technology. Messe München has a global footprint and leverage local expertise for their international trade fair portfolio.
In my younger days I was only focusing myself on lingerie and textile trade fairs, yarn shows, machinery fair, the most significant one is the ITMA that is holding once every four years, and I am already totally overwhelmed. I envied those in the sports field who attended the ISPO. I was always running out of time to allow me to explore more about this show.