Quite some time ago the IAJ decided to cover this rather complex area in an article for you. Since the whole world is talking about sustainability, climate change, health, nature, less is more, back to the roots and so on, it is pretty obvious that not only the younger generation(s) but in particular the millennials have a different approach to consumerism, are discerning customers,are different shoppers, also due to technological options nowadays, and very often are well-informed about environmental awareness, which has drastically changed in the last 10 years. So let’s take a look at this issue and how it affects the intimate apparel industry, stating a few points below. This article aims to offer you a quick insight into retail, a few brands, product preferences, market intelligence, spending behavior and motivation in general toward sustainability.
Lingerie retailers that fail to respond to a generational change in bra-buying habits could find themselves losing out to more agile competitors for business.
That’s because new research reveals that the way millennial women shopfor and select bras differs “significantly”from the behavior of older generations.