2023 JULY ISSUE
REMARKABLE
LINGERIE BRANDS IN THE US
PART 1
Written by Andrew Sia
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From the Desk of the Publisher
While we were browsing in the various underwear publications we have found a report about the lingerie brands that have created some more sophisticated followers. Their prices are also quite affordable although they may not all appear under the
same price range.
This is only the Part 1 of our report. We will soon publish the Part 2 and perhaps more going forward. We hope that this can be
inspiring for you.
Introduction
Lingerie is a key wardrobe essential and it is often said that it is the first garment a woman puts on and the last thing to take off during a long day. The design is very important as it has to please the wearer, but it is most important that it is comfortable throughout the day. The “sexy” element is important and it is the woman’s inner secret that she has by herself.
The brands that we have selected can be considered as the niche brands and they have been bought in the bricks-and-mortar, like the department stores and the lingerie specialty shops, or from the e-commerce where the direct-to-consumer brands have gained their popularity.
This writeup has nothing to do with the positioning of the brands, they are what we can find in the market and also they are the better known brands. You may consider them a bit more sophisticate than the mainstream brands, although they are facing the fierce competition without question.
Journelle
You may call it a designer’s brand as it is well designed and constructed and you can find it in the multi-brand boutiques. It is carrying bras, thongs and sleepwear under its Journelle Collection label. Most of the styles are for everyday wear, with push-up and plunge bras, balconette bras, demi bras and briefs.
The bodysuit is known as Journelle Natalie Bodysuit selling at $148
The panty is known as Journelle Victresse G-String selling at $55
For Love & Lemons
For Love & Lemons designs are intricate and ultra-feminine, often using laces and sells as a set.
The brand is known for its flirty and whimsical silhouettes in the garter-set.
It is sold at its shops, Victoria’s Secret, Urban Outfitters, Free People, Revolve and Nordstrom.
The bustier is known as For Love & Lemons Heart Window Underwire Bustier selling at $119
The thong is known as for Love & Lemons Heart Window Thong Panty selling at $39
Dora Larsen
Dora Larsen creates satin and lace set. The brand is all about color palette. The use of vibrant color sparks an instant mood boost and it is for the girls who don’t do neutrals.
It is sold at its shops, Net-a-Porter, Free People, Anthropologie, and Shopbop.
The bra is known as Dora Larsen Alba Lace Plunge Bra selling at $70
The brief is known as Dora Larsen Alba Lace brief selling at $40
Bluebella
Bluebella has become a mainstay in the lingerie department with its flirty bodysuits, cutout bras and flirty bodysuits. It is known for ultra-sexy and provocative pieces.
It is sold at Bluebella shops, Revolve, Bare Necessities and Shophop.
The bra is known as Bluebella Aurora Open Bra selling at $69
The thong is known as Bluebella Aurora Thong at $34
Eberjey
It is known for its femininity and comfort and its comfy bras, bralettes, and lace thongs can be easily worn under any outfits.
It is sold at Eberjey shops, Net-a-Porter, Nordstrom, Revolve, Bloomingdale’s, and Saks Fifth Avenue.
The bra is known as Eberjey Naya Triangle Bra selling at $75
The brief is known as Eberjey Naya Brief selling at $58
Cuup
Cuup is known for its unlined bra but doesn’t mean its lack of support. Its innovative mesh bra which is made of a single airy layer that supports and shapes the breasts.
It is known for chic, minimalist and its comfortable silhouettes that work for different body types in a stunning array of colors.
It is sold at Cuup’s shops.
The bra is known as Cuup Balconette Bra selling at $68
The panty is known asCuup Bikini at $18
