2024 OCTOBER ISSUE
CASE STUDY
THE STORY OF LVMH
Written by Andrew Sia
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From the Desk of the Publisher
This is part of the series of stories we wrote about the luxury brands, and they are the three largest groups, namely, Kering, Richemont and LVMH. Among the three, LVMH is the largest in terms of its company’s valuation and total revenue. Its founder and chairman, Bernard Arnault, is currently the world’s richest person.
What we can learn from the three founders are stories and experiences that are both impressive and astonishing. We have not to deny that they have all been born with the silver spoons in their mouths. But what is more important is their entrepreneurship that they have brought into the business that they have founded. I feel that we have a lot to learn from them. That is why I posted these articles under the journal’s heading of “Entrepreneurship & Business” and put them under the series of the “case study.” Again, I have a strong feeling that we can learn from them.
In my January issue, I’ll combine the three cases and come up with my craziest idea, that is to form something based on their structure and launch the company similar to their formulation into a concept that can be applied in certain specific industries.
