SOME CATCHING UP BEFORE THE YEAR-END
2022 OCTOBER ISSUE
IN-Design | Brand Intelligence Bureau
From the Desk of the Publisher | Andrew Sia
This piece is from the team of the IN-Digest and it captured the four themes: Body-Positive, Fabrics Push Boundaries, Color Elevates Mood and We Are The Same. Inside the article, the team shows us styles from Savage X Fenty, Skims, Half Naked, Ubras, Cosabella, Hanky Panky, For Love and Lemons, Fleu de Mal, MilaKrasna, and MORROW+MINT for the women in maternity.
It even introduced embroidery from the oldest embroidery company – Union.
I suggest you not to miss out the references they have quoted, and you can find from the interfiliere-paris.com which we introduce in every issue about their exhibition venue.
It was at the beginning of the new year, maybe you can still clearly remember the article: “Small But Cannot Be Ignored, 2021 Underwear Design and Industry Trend Review.”
We ask you to move the pointer to the present, let’s take a look at the new 2022, what can be “unexpected” will be brought in as the familiar design.
IN-Design | Brand Intelligence Bureau
01 Body-Positive
The body is the communicator of self-well-being
Since the outbreak of the coronavirus in 2020, the pandemic has quietly changed the way people come into reaction with clothing. The blockade of space forces people to stay indoors, without social feedback makes people pay more attention to the relationship between clothing and the human body, rather than just their aesthetic value.
More women are also choosing to buy comfortable “athleisure” underwear. People’s enthusiasm for the diversity of underwear exceeds other clothing categories, which is not only a change to comfortable wearing, but also people’s acceptance and thinking about their own body.
Lingerie brands revolving around new feminism and Body-Positive culture are becoming more and more popular. Savage X Fenty, as a typical brand, still continues the brand’s pursuit of “suitable for every body type” in the latest series, while using a kind of both, the retro and dreamy atmosphere brings everyone into the new 2022.
The classic disco lighting color, flashing velvet fabric, and classic plaid color matching break the monotonous color and shape of comfortable underwear, providing consumers with more style choices.
Skims, the bodywear brand that creates a smooth lifestyle, has launched its first collection for 2022, welcoming you in 2022 with low-saturated colors and comfortable cuts.
SKIMS product map , from the official website
SKIMS product map , from the official website
SKIMS product map , from the official website
Regarding Body-Positive, in addition to having suitable design and soft and comfortable fabrics, it is more important to guide women to accept and recognize their own body, and advocate “love yourself, start from knowing yourself” and “sexy is centered on personal happiness”.
Actress Christine Evangelista’s weekly podcast Half Naked illustrates it: “Everyone wears underwear,
let’s talk about it”.
02 Fabrics push boundaries
Super stretchy, super comfortable
When female consumers pay more and more attention to underwear design, we can notice the rapid growth of the brand value in the United States and Ubras in China. This is a similar interpretation of underwear
in the new era by two completely different cultures, and it is also the current development direction
of underwear – comfort.
Whether it is an inclusive basic style or a luxurious lace style, their products are “comfortable upgrades”.
Cosabella, a luxury lingerie brand that combines traditional Italian craftsmanship with fashion innovation, combines deep V shapes with delicate and soft lace to create the most intimate lace underwear.
Hanky Panky, a brand specializing in underwear design. Since the launch of the “Butter Lace” thong in 2004, it has been innovating in lace fabrics and underwear design, which is unique to the brand.
Hanky Panky Collection
Hanky Panky Collection
In people’s inherent thinking, lace is beautiful but the wearing experience is not good, but in fact, many brands have begun to develop lace fabrics that coexist with comfort and beauty. Lace fabric experts Iluna, Siva, Chanty and Lila are all researching soft, fine, transparent super-stretch lace, and develop sustainable concepts on top of guaranteed quality.
03 Color elevates mood
The delicate texture of the “Flower” world
With long periods of isolation, finding energizing events in life has become a focus. Warm candlelight,
yellowed books, and the fresh lawn under your feet can all ignitethe feeling of happiness.
The colorful colors of floral elements and the semi-three-dimensional texture of embroidery technology allow consumers to directly feel the emotional changes brought along by color and texture.
As the oldest embroidery company in the world – Union, it has maintained its passion and focus on embroidery for more than two centuries, and has provided technical support for major underwear brands with
advance 3D embroidery technology.
For Love & Lemons, starting from the love between girls, uses flowers and embroidery to
show a vibrant female image.
Fleur du Mal presents a gold-leaf embroidered lingerie set, which creates a lifelike effect through the use of glossy embroidery threads and floral shapes.
The return of embroidery craftsmanship is people’s renewed pursuit of exquisite life. After experiencing the “torture” of a global pandemic, colorful embroideries have become the key to curing people’s inner fears,
and the delicate and fine textures allow them to be inspired and arose their inner joy.
04 We are the same
Underwear community culture
The popularity of online social media has made people no longer limited to the fashion trends released by major fashion institutions and fashion weeks. In this era, they have gradually formed a “community”
popular culture led by personal preferences.
Almost every underwear brand is creating its own exclusive “community”, where people can talk freely, share wearing experience, life details and personal opinions. And such a lifestyle also brings the most
real data to brand design.
MilaKrasna, featuring pole dancers as their subjects, combines sporty aesthetics with sophisticated glamor in modern lingerie. Highlight the power of women’s sports in a unique and fun way.
The soft fabric clings to the body as you dance, feeling the stretch with every movement.
MORROW+MINT is an underwear brand that witnesses the growth of girls into women. The combination of softness and elasticity allows women to be free throughout their pregnancy.
Finally, as the second layer of human skin, underwear is a beautiful and practical commodity, and it is also an “intimate partner” who cares and accompanies us. The design of intimate apparel, no matter in which aspect of the material, describes the current people’s increasing will of “consumption” of the people”.
This is a gradually normalized market phenomenon, and it is also a new way of thinking. It can make the design more suitable for consumers, and bring them the most authentic touch and the most direct integration.
References:
https://interfiliere-paris.com/news/bra-revolution-boosts-material-innovation/
https://interfiliere-paris.com/news/consumer-pushes-lingeries-boundaries/
https://www.milakrasna.com/about/
https://www.instagram.com/p/CYOULWAvdz5/
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Curated | IAJ & STEAMDesign
Edit | Two vertical and six horizontal
Reviewer | lola
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