ELISSA POPPY
EXPLOITING NEW MATERIALS
2022 APRIL ISSUE
IN-Design | Brand Intelligence Bureau
When latex is used as a material for underwear, a new style and texture underwear becomes
a product of the new era, wandering on the edge of creativity and fashion, exuding a unique
“intriguing”.
Elissa Poppy is committed to exploring the creative limits of high-end fashion and underwear. With the designer’s favor of latex materials and strong interest in underwear, she has become a unique benchmark in the industry.
01
Material first release
The collision of latex and lace
Elissa Poppy was founded in 2015. Its founder, Elissa Poppy, is both an unique but also outstanding professional. Her graduation design “Resplendent” was once shown as an excellent work in the acclaimed Contour Fashion show.
After emerging from the show , Elissa Poppy won the 2016 ASOS Fashion Discovery Competition,
the St. Andrews Young Designer Award and the New Star Award of the Underwear Award
of the year. She has becoming a well-deserved rising star of underwear.
She is obsessed with the exploration of latex materials, constantly trying and breaking the boundaries between latex and underwear, and with her knowledge of materials and keen sense of underwear fashion, she brings the underwear of latex materials into people’s field of vision.
The use of her pioneering Latex Lace, which combines the two materials for a unique aesthetic.
With “BARE” as the creative theme, she created a series of exquisite and powerful luxury Primitive series, with the sexy provocation of black, the elegance of polka dots, and the purity and charm of white.
“I really like my creative theme. It uses the concept of bare skin to convey how
mental health issues make people feel vulnerable.”
In order to better combine latex materials with lace fabrics, and to better fit the structure of the human body, every product of Elissa Poppy insists on using pure hand-made, highlighting high-quality
design with the spirit of exquisite details and excellent standards.
” I hope that through my design, girls can feel power when they wear it. It is a kind of self-pleasing to the eyes, and it is also a kind of power from design.”
02
Art exploration
The collision of latex and lace
Explore the infinite possibilities of latex fabrics
Latex, a material that seems to have nothing to do with underwear, has been transformed in the hands of designers and has become a pioneer material for fashionable underwear.
“ Provocative, fierce and seductive. Indulge your animal instincts with our new Alpha Collection. ”
The animal pattern brings primitive characteristics, endows the underwear with the most real wild charm, and brings the most direct and fatal temptation to the wearer.
The rich and delicate rhinestone decoration makes the whole underwear look delicate and unique.
The latex used in each product of Elissa Poppy is made of pure natural latex, directly from the rubber trees, farmed sustainably. It is free of silicone and other additives, and these latexes
are sustainable and biodegradable.
In addition to feeling the enthusiasm brought by animal patterns, Elissa Poppy also uses natural marble patterns as a source of inspiration, and through special processing, presents a natural and smooth line beauty on the latex.
Slightly abstinent style design, with unique marble pattern, make your underwear full of mystery.
16 styles, 6 colors: sexy and charming charcoal black, vibrant four-color watermelon red, gentle and romantic milky white, elegant and independent royal blue, sweet and elegant baby pink, fresh and pleasant emerald green. Whether you what kind of style, are in this to find the right underwear.
03 Chic
Fashion style of underwear
Elissa Poppy believes that underwear is not only an inner wear, it is also an outer wear that shows personal charm. She sees underwear as a level, through its unique details and changeable tones and textures, to create new contours in daily life.
Such a dressing concept coincides with the fashion trend of outer underwear. This can’t help but make people think about the true meaning of underwear.
“For underwear that people can see, this trend should not be taken lightly. For example, replacing tops with bras and wearing Basques (a style of underwear) on T-shirts. “
With the development of sports fashion concepts, sports underwear is quietly changing, and details will become a key element. It can not only enhance the texture of clothing, but also show personal style; Elissa Poppy collides the core elements of the brand with sportswear, Create a new fashion for wearing underwear that is both sexy and sporty.
If the cold-touched latex underwear is paired with soft cotton materials, it creates the aesthetics suggested by Elissa Poppy with strong conflicts , which has great visual impact.
Elissa Poppy also launched a very inclusive underwear series this year. It does not deliberately emphasize the sexy design, nor does it excessively enlarge the decoration of the underwear. Instead, it used a most primitive shape to feel the blend between the material and the body, so that every woman can feel the charm of latex underwear.
As a pioneer of latex underwear, Elissa Poppy continues to explore the possibility of latex materials, trying hard to try the collision and fusion between latex and other fabrics, so that latex underwear can satisfy all kinds of consumer groups to the greatest extent.
Elissa Poppy brought latex underwear, and at the same time opened a new door for underwear materials, which will bring inspiration to more designers, bring confidence to explore new materials, and bring new ideas to the development of the underwear industry with hope and longingness.
Reference materials:
https://www.elissapoppy.com/collections-1
https://id.vice.com/en_uk/article/mbgqq8/designers-hanger-and-elissa-poppy-are-announced-as-the-winner-of-asos-fashion-discovery-competition
https://www.instagram.com/elissapoppy/
https://www.wolfandbadger.com/us/designers/elissa-poppy/
