2024 OCTOBER ISSUE
BOOK REPORT
THE
FASHION BUSINESS
MANUAL
By Fashionary
Reported by: Andrew Sia
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From the Desk of the Publisher
It was in October 2016, exactly eight years ago, when our journal was reporting the book with the title of Fashionpedia. This time, after eight years we made the book report about their second book which they published in 2019.
The book gives us other perspectives in market of our fashion products. The contents are very complete that they are taking us throughout the product cycle until they are being launched in the market. I recommend you to keep this as a handbook and one day it can help you to become a successful entrepreneur.
The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand
Available from Amazon
By Fashionary
Hardcover @$37.84
The Fashion Business Manual is a visual guide specifically prepared for the fashion business. This comprehensive manual covers crucial business aspects such as: branding, product development, wholesaling, retailing, and setting up your business. This manual focuses on practical skills and offers advice in step-by-step format, supported by illustrated examples for key concepts and scenarios.
This manual has been prepared for fashion designers, business entrepreneurs, and industry professionals.
It starts with the branding direction which basically tells you to define your target customer. It leads you through product development and points out to you where to source for materials, and also the best product resources for them.
For the sales channels, and explanation of product distribution, product distribution, licensees, and franchisees.
Then it brings you to marketing in the tradeshows, which we would refer to those market weeks, and the use of models, PR agent, professional press release, the product collection book, working with KOLs and influencers, electronic marketing, social media, etc.
The selling through online, pop-up stores, trunk shows, and physical stores. Product folding and display are important.
Finally, it brings you to start your own brand and all the things that you should consider.
For shops there are tips about feng shui which we have found interesting, for example, a pair of open scissors or a box cutter to be placed at the checkout counter with blades pointing towards the door; a solid wall behind the checkout counter; put some coins under the cash register; music brings luck to the store; and no mirrors facing the door.
We found the book is a very good manual for any startup who wants to begin in the fashion business.