2024 OCTOBER ISSUE
INTRODUCING
MONCLER & CANADA GOOSE
DOWN JACKETS
Written by Andrew Sia
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From the Desk of the Publisher
We come across some smaller luxury companies with special performance like, Moncler and Canada Goose, both are sports performance-oriented company, are growing their sales with the mid-to-high teens. This is telling us if you have the right products which the marketing is looking for, then you will perform well.
In this competitive world, if you don’t have a niche market, the chance of surviving can be quite tricky. It is also because the consumer’s buying behavior and the way they spend their money has changed. This is a difficult time without question.
Introduction
Come winter and people may look for winter jackets to keep them warm and stylish. The two top brands that often come to mind are—Moncler and Canada Goose. In this write up we compare the two brands and hopefully that they can help you to decide for the coming winter. Please note that they don’t come cheap, they all begin in a thousand dollars, and a Moncler ski-jacket can end up in $3,000 for the top of the line. Already in schools they have banned students from wearing them because of the high price.
Moncler
Moncler jackets are often designed with luxury details, such as the fur-trimmed hoods and quilted designs. Moncler jackets are made with high-quality materials and down insulation which provides excellent warmth in cold weather. The three top models from Moncler are the Maya Jacket, the Grenoble Ski Jacket and the Gaelle Coat.
Moncler has expanded to design vests, raincoats, windbreakers, knitwear, leather goods, footwear, sweatshirts, polo shirts and T-shirt, fragrance and related accessories. The brand is renowned for its quilted jackets. It has also a line of women’s clothing called Moncler Grenoble which features bright colors, neon details and graphic prints.
Moncler is using its Down Integrity System & Traceability (DIST) as its own sustainability commitment to their business.
Moncler has a collaborative platform called Moncler Genius, which allows fashion designers to present their creative freedom to make whatever clothing they have in relation with Moncler’s heritage.
Moncler’s logo features an outlined rooster, which is an unofficial national symbol of France. The brand started to use it as an emblem in the 1960s after it became an official supplier of the French Olympic ski team. Moncler using colors that reflects the French flag’s tricolor—blue, white and red.
Moncler has a business report of the following in according to their disclosures for 2023:
Total Revenues – €2,573,159
• Direct to Customers – €2,163,920
• Wholesale – €409,239
Revenues by Region
• Asia – €1,291,377
• EMEA – €910,489
• Americas – €371,294
Moncler is listed on the Italian Equity (MTA) of Borsa Italianan since December 16, 2013.
Youtube | Moncler Jacket Review - Is It Worth It? | Gentleman's Gazette | 13:57
Canada Goose
Canada Goose is today known as a Canadian brand for its high-quality jackets designed for extreme weather conditions. The jackets are made with premium materials such as Arctic-Tech fabric with 750-fill power down. Canada Goose jackets are also known for their iconic shoulder patches and are considered as a status symbol.
The brand’s most popular models are the Chateau Parka, the Expedition Parka, the trendy Kensington Parka and the Wyndham Parka. Canada Goose jackets are highly durable and can last for years, making them the excellent winter clothing investment.
Take for instance, Canada Goose Wyndham Parka is one of the popular jackets from the brand known for its durability, warmth, and stylish design. It has the two different fits available—the regular fit and the fusion fit.
Regular Fit: It has a classic and traditional look, designed to accommodate most body types. It is a “generous” fit that provides ample room for layering underneath, making it a great choice for those who like to wear thick sweaters or jackets. It also offers a relaxing and comfortable feel.
Fusion Fit: It is a more modern and fit design. It provides a slimmer, trimmer and contemporary look. It is ideal for those who prefers a stylish and streamlined appearance, and those who don’t like to wear to many layers underneath their jacket. It is also designed to fit closer to the body without compromising on comfort and warm.
Canada Goose iconic parkas are not only known for their unmatched warmed but also their fur they are using. Canadian Goose takes a strong ethical fur-sourcing practice and its fur was first coming from the coyote found in North America. Coyote fur is primarily used as the trim of its parkas. The method for trapping the coyote align with the industry’s best practices and strict standards set by government organizations dedicated to wildlife preservation and management. Canada Goose supports the North American fur trade and plays a vital role in maintaining a sustainable ecosystem. It is only sourcing in regions where coyote population need to be properly managed for preservation of the local environment and the protection of other animal species.
But it announced in 2021 that it will no longer use real animal fur on its products starting 2022. It was after the complains from animal-rights activists who complained about the trapping of coyotes, and going forward it would use reclaimed and recycled fur that are already part of the supply chain. Its parkas would be filled with goose down feathers, and its hoods would be lined with coyote fur. Today, it sources from Hutterite down, who is a Toronto company known for its feathers sourcing from the meat industry.
Canada Goose has a business report of the following in according to their disclosures for 2023:
Total Revenue – C$609.9 million
• Direct to Customers – C$510 million
• Wholesale – C$99.9 million
Revenues by Region
• Canada – C$94.9
• United States – C$157.5
• EMEA – C$86.8
• Asia Pacific – C$270.7
Canada Goose is listed in the New York Stock Exchange and Toronto Stock Exchange
www.businessinsider.com/canada-goose-jackets-expensive-2019-2
Conclusion
Both Moncler and Canada Goose offer excellent quality for winter jackets. The choice of two comes ultimately down to one’s preference. Moncler offers a perfect blend of fashion and function, while Canada Goose is more for practicality and durability. Both brands are prestigious brands with a reputation of offering high-quality winter jackets.