2021 OCTOBER
Brand Intelligence Introducing
BORDELLE
IN-Design | Brand Intelligence Bureau
PLANNED BY | IAJ & STEAMDesign
EDITOR | YUFEI
WRITTEN | LOLA
The Brand Intelligence Bureau of the IN-Digest team did a very good job here. Bordelle was found in 2009 by its founder Alexandra Popa and if you run through the styles that she has created, you will understand why she is becoming so successful. And due to the fact that she was never trained as a lingerie designer, she was able to start anew and didn’t have to carry any baggage with her. She was able to devote herself to what her target customers want. She was also able to venture into areas that are unfettered, unconstrained and without any restrain.
When I read about the part of her observation of sustainable development and in order to ensure the transparency of the production process, she took up the painstaking decision to open her Atelier Bordelle Production in Romania in 2019.
I’ll let you find out for what else she is doing and please use her story to inspire you. And I want to wish her for all the success that she deserves.