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PLANNED BY | IAJ & STEAMDesign
2021 OCTOBER
Brand Intelligence Introducing
BLENDER
IN-Design | Brand Intelligence Bureau
PLANNED BY | IAJ & STEAMDesign
EDITOR | OBILIVATE
WRITTEN | LOLA
The three founders have cleverly used the film “Pulp Fiction” and the narratives couples of others—The Dreamers and The Shape of Waters, and blend them into their collections. It is focusing on comfort without the cup wires
The brand, THE BLENDER, won the 2019 Shanghai International Intimate Fashion awards after defected twelve other potential competition brands and became the new favorite in the underwear industry.
We can find their collections to be very refreshing and we are sure that there is the market for this kind of soft lingerie.