2021 OCTOBER
INTRODUCING
INTERFILIÈRE SHANGHAI SHOW 2021
International Bodyfashion Raw Materials Trade Show
上海国际贴身时原辅展
November 2 - 3, 2021
2021年 11月 2 – 3日
Location: Shanghai Exhibition Center Source
上海展展览中心
PLANNING | IAJ & STEAMDesign
EDIT | COLON
REVIEWER | LOLA
FINAL EDIT | ANDREW SIA
The September INTERFILIÈRE Shanghai Bodyfashion Show is extending the invitation to you!
Today the feminists is expecting the possible “fourth wave” via the Internet, our underwear industry, as a close-fitting garment that is worn next to the skin and gives the gender related characteristic, has become a market indicator for the market change. According to Limedia Data, in 2020, China’s underwear consumption reached 17.21 billion pieces, and the women’s underwear market will account for more than 60% of the total market.
The underwear market is booming but it is not easy to gain a foothold. Established brands at home and abroad have adjusted and reorganized, and WSJ has just published an article and used the title: The Anti-Victoria’s Secret Underwear Revolution is Here by Rory Satran. And blogger Simone Mariposa revealed that in addition to the basic model, she hopes “to see large-size appearing in a sexy light”.
In response to this trend of “active sexiness” focusing on self-acceptance, the
2021 INTERFILIÈRE Shanghai Bodyfashion Show is here.
From November 2nd to 3rd 2021, INTERFILIÈRE Shanghai Bodyfashion Show will focus on active personal culture and build the new platform for industrial exchanges and dialogues.
01
Show connotation: active personal culture
Kathryn Kemp Griffin , the founder of the breast health charity organization, Pink Bra Bazaar and the author of “Paris Undressed – The Secret of French Lingerie” once mentioned in an interview that French women’s secret of fashion is self-confidence. “A French woman understands that through underwear, she can first enjoy the art of existence, have fun, and please herself. ”
They will not choose hard bras to deliberately create curves, but focus on comfort and not limit to comfort: lace and elegant tailoring become light and natural decorations.
When this kind of atmosphere permeates the company, you will naturally be curious about the story of a team dedicated to delivering a positive and personal culture.
02
Show accumulation: a diverse fashion carrier
As the world’s leading underwear and swimwear trade show organizer,
Eurovet’s vision really matches its own high position.
Together with Comexposium , the leader of trade fairs , Eurovet has worked in personal fashion shows for more than 50 years, holding classic shows such as:
Salon International de la Lingerie and Unique by Mode City.
Courtesy of: Trailer of the movie “Rendez-Vous”
In January 2021, PROMINCOR-LINGERIE FRANÇAISE, a non-profit organization, released the short film “Rendez-Vous” through Lingerie Connect as a leading publicity for the online
Salon International de la Lingerie 2021.
In the film, women of different sizes between 20 and 60 years old celebrate the beauty of comfort and physical liberation, and invite everyone on the opposite side of the screen who is closely related to the underwear industry to this inclusive agreement.
Eurovet’s swift response to the epidemic, Lingerie Connect
as the digital platform of Salon International de la Lingerie
Image: lingerie-connect.eventmaker.io
Over the year , Eurovet Group, the organizer and the sister office of Comexposium and La Federation de la Lingerie et de la maille which is the leading international trade show events for lingerie, swimwear and active-wear supply chain Interfilière, in partnership with Sequag GmbH has been initiated a development project with the German Federal Ministry for Economic Cooperation and Development (BMZ).
The upcoming
2021 Shanghai International Bodyfashion Show also looks forward to more
visionaries to tell their brand stories, and together bring their
physical enthusiasm to a broader market.
03
Show Vision: Spread a new voice of self-consistent
After the postponement of the 2020 epidemic, and spending two years of preparations, this year’s
Shanghai International Bodyfashion show
hopes to meet with underwear professionals with a new look.
The previous shows attracted practitioners from all aspects of the industry such as fibers, fabrics, lace, accessories, embroidery, OEM & ODM, machinery, textile designers, trend agencies, and testing and certification agencies, and gradually presented a strong group in creative exchanges and a collaborative network led by the community and innovators.
Such a dynamic atmosphere will continue in this year’s show, with three bright spots highlighted
in the event schedule of the show.
Brand Fashion Show
In addition to static displays, close observation and discovery of high-quality lace, embroidery, fabrics and accessories through fashion shows have become an indispensable link in many shows.
The smart presentation of underwear on models can inspire viewers, reveal the latest trends, and interpret the new norms of the underwear industry through the original combination of fabrics and excellent technology.
Personal Fashion Awards
As an annual recommendation guide, The Selection is usually opened simultaneously with the intimate fashion show. This award certified by the French Knitting and Lingerie Industry Association is awarded to the most innovative and creative exhibitors.
Authoritative experts from the fields of underwear, swimwear and casual sportswear will select the exhibitors’ samples one by one, and determine the brands whose professional skills and product series are recognized. Brands only get product introduction and promotion, but also gain extensive exposure from multiple channels such as Xiaohongshu, Weibo, WeChat, and fashion media.
2021 Asia-Pacific New Brand Awards
Young Label Awards
In the past few years, the emergence of new lifestyles, new consumption patterns and new social media are affecting our industry and future development. Cross-border mix and match of underwear and sports, health and fashion and many new brands show strong personal charm and novel creative forms.
Shanghai International Bodyfashion Show is concerned about and witnessing the birth of these new brands, hoping to help them to find ideal suppliers and partners to promote their business development.
Winner of the 2019 New Brand Awards: THE BLENDER
Prize Awards
The first three of the finalists will receive:
A free booth at UNIQUE by MODE CITY – Mode City Paris 2022
The finalists will receive:
- Product series display at Shanghai International Bodyfashion show – November 2021
- Invited to participate in a cocktail party, meeting with specially invited suppliers
- Comments from industry experts on the participating series
- Choose 6 styles to show in the fashion show*
*Fashion shows will only be held when the number of applicants is sufficient-corresponding fees will be charged, and the specific amount is to be determined
All participants:
To encourage the active participation of contestants, all contestants can get:
- INTERFILIERE SOCIETY 1-year membership (value: HK$ 9,000) or 50% discount on the renewal fee of existing members
- 1 market, consumer behavior or regional market research report (valued at 1,500 euros)
- 4 reports on fashion show in 2022: 2 reports on Women’s Fashion Week in London, Paris, New York and Milan, 2 reports on haute couture fashion show in Paris (worth 3,000 euros)
How to participate
Each applicant must fill in the application registration form, the required information includes brand information, target market and supply demand, etc.
The application registration form must be submitted to Comexposium (Shanghai) Co., Ltd. together with a maximum of 12 samples of 2 series from the applied brand
Participation fee: HK$ 8,000 per brand (or RMB 7,800, including 6% VAT)
Registration deadline: July 23, 2021
"Jury Lineup"
THE JURY
JOS BERRY
Jos is the CEO and founder of Concepts Paris. Concepts Paris is the world’s only personal fashion and beachwear design consulting service group. The main service objects are fabric manufacturers, major brands, retailers, and international trade shows.
Yuki graduated from the Hong Kong Polytechnic University with a Ph.D. From 1999 to 2017, she was the head of Beifu Aimer Ergonomics Research Center. She is currently a professor and principal researcher at the Shanghai International Fashion Innovation Center of Donghua University. She is also a STEAMDesign
design platform and InDigest underwear and the chief planner of the bilingual information platform.
She is a senior researcher and practitioner in (clothing) ergonomic research and product
inclusive design, focusing on interdisciplinary design research and application
transformation of underwear, sportswear and functional products.
Zheng Rong YUKI
CÉCILE VIVIE-GUÉRIN
Cécile has been in the underwear and swimwear industry for more than 10 years. She has rich experience in world-class shows: Salon International de la Lingerie and Mode City Paris in Paris, international lingerie and swimwear raw materials shows in Paris, Shanghai and Hong Kong, and Curvexpo in New York and Las Vegas. Cécile is now focusing on reconstructing each Season’s latest information showcases innovative products of global brands at the show, and provides a global international perspective for the
underwear and swimwear market.
Taya is the director of the lingerie and swimwear division at Eurovet. She is responsible for Eurovet’s international business, Salon International de la Lingerie and Mode City Paris in Paris, the International Lingerie and Swimwear Fairs in Paris, Shanghai and Hong Kong, and New York and Las Vegas.
Curvexpo in Vegas.
TAYA DE REYNIÈS
VANESSA CAUSSE
With decades of experience in the fashion and design industry, Vanessa has always been keen to participate in all aspects related to fashion trend decoding, color and design creation, market analysis and project management. Her unparalleled creativity in fashion and unique insights into the ever-changing market environment have not only brought great inspiration and solutions to the Eurovet global trade show, but also to the entire intimate fashion industry.
After graduating from the IFM French Fashion Institute, Matthieu started working for the women’s ready-to-wear show at French Fashion Week. Later, he co-founded Icône, a public relations agency based in Paris focusing on fashion and luxury goods. In 2013, Matthieu created the first commercial fashion exploration website in France: The Shape of the Season. In 2017, he founded the Exposed Paris select area to support Salon International de la Lingerie (International Lingerie Salon) in its strategy
to present the most creative brands on the market.
MATTHIEU PINET
Xu Daini
Daini grew up in Shanghai and moved to Canada in high school. After graduating from university, she returned to China to join the ii98nternet entrepreneurship boom, and she worked in various consumer product startups. Seven years of working experience as a product manager convinced her that the development of technology not only affects the way people communicate, but also directly affects the next generation of young people’s perception of consumer brands and consumption concepts.
Celia studied private clothing at the Hong Kong Polytechnic University and joined Concepts Paris after graduation, participating in the latest design/material/color development, and has more than ten years of experience in the industry.
Celia Kong
On the basis of bringing the source of innovation and inspiration to the industry and becoming a professional platform for the exchange of brands and designers, the upcoming 2021 Shanghai International Bodyfashion Show enthusiastically popularizes the concept: ” Personal fashion body fashion It is not only the inheritance of popular passwords, but also the carrier of an independent and confident culture and a healthy lifestyle.”
The definition of “active sexiness” has not yet been established. It is waiting for brands that hear women’s inner voices to build together. The natural and beautiful personal fashion culture depends on your renewal and composing.
